Our Story

{{shop_name}} was founded by a small but experienced team.

Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, {{shop_name}} is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.

Our product offering consists of women’s apparel and accessories, intimates, beauty and gifts. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.