Be The Outsider

{{shop_name}} designs and crafts exceptional multi-purpose performance apparel, shoes, and accessories to outfit the self-reliant individual for uncommon adventures and challenges off and on the grid. We learn from the past, look to the future, and build for today.

With years of experience in creating highly versatile, capable designs used worldwide in adventurous to dangerous places, {{shop_name}} is wilderness grade goods for the outsider.

If there is a simple statement that is the soul of what our mission is, it would be “Virtute Vera.” It is a classic latin motto that can be applied to how you embrace and live your life. We design and craft our products for those who see themselves as being more than just capable. You rise to the occasion, live well, and with each challenge and adventure that comes your way, you adapt, improve, overcome, conquer…do it all your way, and with “True Grit.”

Thank you for discovering {{shop_name}}, and joining us on this great journey of a life less ordinary, experienced at a higher standard, and on your own terms.

Live Free Adventure On.