Back to years ago, a young small team opened a store and called it {{shop_name}}. {{shop_name}} nurtured the young people who lived there and shopped there, who looked for a little of their own freedom in the clothes they wore.

After running for a while, we realized that it was really {{shop_name}} that invoked some of our favourite images, those of femininity, courage, and spirit. It was time to get back to our roots.

{{shop_name}} shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability.

And that’s just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. 


Today we draw, design, sew and buy for her. We offer her countless options within our own {{shop_name}} collection, so that even if she takes her best pal shopping, they won’t come out looking at all alike. And if she wants her colours and patterns all mixed up, that’s even better, picking through our sweaters, knits and skirts. And our design team is expecting to offer even greater variety in our intimates and accessories business.

Please come and shop with us !